A Porsche 911 can go from zero-to-sixty in less than five seconds. Every time a dealer sells one the profits the manufacturer makes goes from £0 to £14,000 instantly.
That's because the iconic German brand is the biggest profit-making car manufacturer on the planet, according to the figures it revealed last week.
In a statement made on Friday, the Stuttgart-based vehicle manufacturer said it had sold 237,778 cars in 2016 - six per cent more than the year before - with operating profits increasing by 14 per cent to €3.9billion (£3.38billion).
Do the maths and that works out at around £14,200 for ever car it shifts.
It means that Porsche could buy a new Ford Fiesta Zetec (priced from £13,795) with the profits from each car it sells.
The vehicle manufacturer confirmed the news as it hailed 2016 as 'the most successful year in the history of the company' with record highs in terms of deliveries, revenue, operating result and number of employees.
The booming brand achieved a total revenue of €22.3billion - that's a four per cent rise on 2015 stats.
As a result, Porsche now pockets more than twice as much on each car it sells as rival luxury-vehicle powerhouses BMW and Mercedes-Benz.
Ferrari, on the other hand, makes around £54,000 on each model it delivers to a customer based on the €400million profit it achieved last term, though with just 8,014 units sold throughout 2016 it works out that for every new Fezza, 29 Porsches are delivered.
It's a sign of how things have transformed for the German outfit, which has been expanding its range beyond high-end sports cars over the past two decades.
And sales figures show it's not the low-slung, racy, ultra-expensive performance cars that are driving sales and bolstering profits.
Instead, it is SUVs in the form of the Macan and Cayenne - highlighting why other luxury carmakers are also so keen to push into 4x4-style motors, ranging from the Jaguar F-Pace, to the Maserati Levante, and Bentley Bentayga.
No comments:
Post a Comment